London businesses see ‘Wicked’ boom as fans splash out on costumes, nails and karaoke

Corin Camenisch, Product Advertising Lead at SumUp, stated: “The cultural significance of Depraved can’t be overstated. It has been a defining cultural second that has transcended generations in the way in which followers are usually not simply watching, however taking part. This knowledge is consultant of a wider pattern of individuals linking their identities to the tales and communities they love. You want solely take a look at cinema-goers arriving in full pink or inexperienced, declaring their allegiance earlier than the movie even begins, to see how deeply followers join with this narrative. From themed nails and outfits to karaoke performances, the behaviours mirror what we’ve seen round excursions from Oasis, Charli XCX or Pitbull.