Monrovia – The Central Financial institution of Liberia (CBL) is taking a daring motion to guard the Liberian greenback with the launch of a nationwide “Clear Be aware Marketing campaign: Our Cash, Our Satisfaction.” The official launch is ready for Friday, September 19, 2025, on the Rally Time Market in Monrovia.
This initiative is in response to the alarming charge of mutilation of the Liberian greenback banknotes and cash, attributable to poor dealing with practices reminiscent of squeezing, writing, stamping, stapling, exposing notes to filth and moisture and melting cash; damaging as much as about L$1B of the brand new household of banknotes printed in 2022. These habits not solely undermine the looks of the nationwide foreign money but in addition price the nation thousands and thousands of {dollars} to interchange.
With the Clear Be aware Marketing campaign, the CBL is placing each Liberian on the heart of a motion to protect the dignity of the nation’s foreign money, strengthen confidence within the economic system, and promote nationwide id.
Forward of the launch, marketing campaign groups will hit the streets with a two-day float throughout Monrovia, utilizing music, drama, and neighborhood engagement to drive residence the message: “Our Cash, Our Satisfaction—Deal with It with Care.” These damaging the foreign money danger a effective of 5 hundred thousand Liberian {dollars} or serve a two-year jail time period.
The marketing campaign has already secured robust backing from key nationwide stakeholders, together with all 9 Business Banks, the Liberian Advertising Affiliation, the Liberia Enterprise Affiliation, the Nationwide Affiliation of Overseas Trade Bureaus, Nationwide Avenue Distributors and Scratch Card Sellers Affiliation of Liberia, and the Merged Federation of Motorcyclists and Tricyclist Union of Liberia. These teams have pledged to mobilize their members to take possession of the marketing campaign and push its message nationwide.
CBL Government Governor, Henry F. Saamoi made it clear that the marketing campaign is about extra than simply preserving paper notes: “The Liberian greenback is an emblem of our sovereignty. After we disrespect our cash, we disrespect ourselves as a individuals. The Clear Be aware Marketing campaign challenges each Liberian to take duty, not solely to safeguard the worth of our foreign money however to take pride in our nationwide id.”
Governor Saamoi said that the launch is only the start of a sustained, nationwide push: “This isn’t a one-off occasion. We’re rolling out radio packages, neighborhood theater, grassroots outreach, and direct market engagements throughout Liberia. Whether or not you’re a vendor, taxi driver, scholar, or workplace employee, this marketing campaign speaks to you. Collectively, we will save the nation thousands and thousands in printing prices and reveal nationalism and respect to the Liberian greenback.”
The CBL is urging the general public to actively assist the marketing campaign, be part of the notice actions, and turn into champions of the message: “Our Cash, Our Satisfaction – Deal with It with Care.”
In the meantime, the Liberia Enterprise Affiliation (LIBA) and the Liberian Advertising Affiliation (LMA) have pledged their full assist to the Central Financial institution of Liberia’s Clear Be aware Marketing campaign below the theme: “Our Cash, Our Satisfaction.” The marketing campaign is ready to formally launch on Friday, September 19, 2025, on the Rally Time Market in Monrovia.
The initiative goals to boost public consciousness on correct banknote dealing with, cut back the federal government’s excessive price of changing broken notes, and instill nationwide delight within the Liberian greenback.
In a joint assertion, LIBA and LMA acknowledged the vital position clear and well-preserved banknotes play in guaranteeing easy commerce, defending public well being, and safeguarding the nation’s foreign money. They famous that poor dealing with practices reminiscent of writing, stapling, squeezing, or exposing banknotes to filth and moisture undermine the standard of the Liberian greenback, enhance substitute prices, and diminish nationwide delight.
“The Clear Be aware Marketing campaign presents a chance for each Liberian to take duty in preserving the integrity of our cash,” the assertion stated.
The 2 teams collectively referred to as on:
- Enterprise operators and members of LIBA and LMA to steer by instance.
- Avenue distributors, shopkeepers, transport operators, and shoppers to assist the marketing campaign.
- The broader public to embrace the marketing campaign’s core message: “Our Cash, Our Satisfaction: Deal with it with Care.”
LIBA President James M. Strother confused that “a clear foreign money enhances enterprise transactions and builds public confidence. LIBA encourages all enterprise operators to deal with our cash with respect, as a result of the way in which we deal with our foreign money displays how we worth our economic system.”
LMA President Madam Elizabeth F. Sambollah emphasised the position of market leaders and merchants in guaranteeing the marketing campaign’s success.
“Our market ladies and men are on the frontlines of each day transactions. We’re proud to face with the CBL on this marketing campaign and can use our buildings to teach our members on why correct dealing with of cash is vital for our economic system and nationwide delight,” she stated.
Each LIBA and LMA reaffirmed their dedication to collaborate with the CBL and different companions to make sure the marketing campaign’s success nationwide.
“Collectively, we will lengthen the lifetime of our banknotes, cut back substitute prices, and strengthen public belief within the Liberian greenback,” the assertion concluded.
