Cracker Barrel is responding following fan backlash on its latest redesign efforts.
The 56-year-old restaurant chain, based in 1969, mentioned in a lengthy statement shared to its web site Monday, that the corporate “may’ve carried out a greater job sharing who we’re.”
“If the previous couple of days have proven us something, it is how deeply individuals care about Cracker Barrel. We’re really grateful in your heartfelt voices,” Cracker Barrel mentioned. “You’ve got additionally proven us that we may’ve carried out a greater job sharing who we’re and who we’ll all the time be.”
An exterior view of a Cracker Barrel Outdated Nation Retailer.
Paul Weaver/SOPA Pictures/LightRocket by way of Getty Pictures
Cracker Barrel introduced final yr it might start to renovate its mixture restaurant-and-retail institutions in an effort to modernize the longtime chain, shifting from a traditional Southern nation retailer aesthetic to a recent nation theme with a minimalist emblem change, brighter areas, up to date seating, lighting and bookcases, whereas some Cracker Barrel signatures would stay, equivalent to its stone fireplaces and taxidermy deer heads.
The outdated company emblem for Cracker Barrel (left) and their newly unveiled emblem.
Cracker Barrel
Cracker Barrel CEO Julie Felss Masino beforehand appeared on “Good Morning America” on Aug. 19, saying the veteran firm wanted to refresh its eating places and shops.
“Cracker Barrel must really feel just like the Cracker Barrel for at this time and for tomorrow,” Masino mentioned. “The soul of Cracker Barrel’s not altering — the rocking chairs are nonetheless there, the fireside is there, the peg recreation — all of the issues that make Cracker Barrel Cracker Barrel.”
However critics voiced their displeasure on the adjustments on social media and Cracker Barrel’s inventory even dropped by as a lot as 13% final Thursday, as Reuters reported.
On Monday, Cracker Barrel vowed to not flip its again on its firm’s values of “arduous work, household, and scratch-cooked meals made with care” and promised to maintain a number of the traditional Cracker Barrel its followers have come to like over time.
The brand new Cracker Barrel emblem is seen on a menu contained in the restaurant, August 21, 2025 in Homestead, Florida.
Joe Raedle/Getty Pictures
“What has not modified, and what’s going to by no means change, are the values this firm was constructed on when Cracker Barrel first opened in 1969: arduous work, household, and scratch-cooked meals made with care,” Cracker Barrel continued in its assertion.
“The issues individuals love most about our shops aren’t going wherever: rocking chairs on the porch, a heat hearth within the fireplace, peg video games on the desk, distinctive treasures in our present store, and classic Americana with antiques pulled straight from our warehouse in Lebanon, Tennessee.”
Cracker Barrel additionally assured restaurantgoers its meals will stay a principal focus because it labored to herald and construct a loyal fanbase in “the subsequent era of households.”
The brand new Cracker Barrel emblem is seen on a menu contained in the restaurant, August 21, 2025 in Homestead, Florida.
Joe Raedle/Getty Pictures
“Whereas our emblem and remodels could also be making headlines, our greater focus continues to be proper the place it belongs… within the kitchen and in your plate: serving beneficiant parts of the meals you crave at truthful costs and doing it with the sort of nation hospitality that brightens your days and creates lasting reminiscences,” Cracker Barrel mentioned. “Meatloaf, hen n’ dumplins, nation fried steak, sides that style like Sunday supper, and sure, the world’s finest pancakes, they’re all nonetheless right here, with a number of new dishes becoming a member of the menu.”
“We all know we can’t all the time get the whole lot proper the primary time, however we’ll maintain testing, studying, and listening to our company and staff,” Cracker Barrel added.
