To go alongside its standard drinks subscription service, espresso store chain Pret A Manger has launched a brand new meal deal at present.
Meal offers are discounted bundles, most often provided at supermarkets, which often permit clients to purchase a essential meal, snack and drink at a diminished worth.
The same espresso and croissant mixture may also be out there from Pret at breakfast time for £5.
This isn’t the primary time Pret has rolled out a meal deal scheme – the same scheme was efficiently trialled in France in January earlier than launching within the UK.
Pret espresso subscription offers are at the moment out there below the “Pret Membership” membership – for £5 a month subscribers should buy as much as 5 sizzling or iced “barista-made” drinks a day at half worth.
Pano Christou, Pret’s CEO, mentioned: “Going ahead our precedence can be to drive transactions and sustainable development by providing nice worth for cash for Pret clients.”
The transfer comes after the worth of the chain was slashed by a 3rd amid “intense strains” on the hospitality trade.
Pret has additionally come below hearth in earlier years, together with in 2023, when it was accused of “Pret-flation”, for elevating the costs of its sandwiches exponentially, ensuing within the chain lowering costs to appease clients.
How does the Pret meal deal examine to different outlets?
Pret’s new meal deal is the most costly available on the market – it’s going to price between £6 and £7 – because the store will check the offers at totally different costs to see how shoppers react.
As compared, the Tesco meal deal prices £4.25, or £3.85 for Clubcard holders, whereas the Sainsbury’s primary meal deal is £3.95.
The Waitrose “meals to go meal” which features a essential, drink and snack, prices £5, as does the “large deal” from Greggs, which features a essential, facet and drink for £5, providing clients a variety of choices from sandwich, salad, pasta or rooster goujons.
What’s included within the Pret meal deal?
The chain mentioned any bread-based sandwich, crisps and a drink can be included within the new deal.
